Geethu Tom
UX Designer
(Manchester, UK)
Designing trusted experiences for complex systems – backed by 4+ years in UX, 10+ years in finance , and 4+ years in IT.
Specialisms
UX design
UI design
Service design
UX research
Regulated financial systems
Design systems
Impact
25K+
Colleagues across the UK using a system I designed.
3M+
Downloads in playstore for an app I designed.
1K+
Branches using software I designed for critical, day-to-day branch operations.
4.8
Star rating in playstore for an app I designed.
Work
Work
Work
Work
Work
Counter
Leading the redesign of in-branch counter applications for LBG, improving efficiency, empowering colleagues, and delivering faster, better customer service across Lloyds, Halifax, and Bank of Scotland branches.
Counter
Counter
Counter
Counter
Counter
Counter
Easy bank
An easy to use app targeted at senior citizens, bridging the digital divide for a top government bank.
Easy bank
Easy bank
Easy bank
Easy bank
Easy bank
Easy bank
People's Dashboard
Enhancing S&P's(world leader in financial analytics) people summary dashboard with integrated third-party data for deeper insights.
People's Dashboard
People's Dashboard
People's Dashboard
People's Dashboard
People's Dashboard
People's Dashboard
Testimonials
Exceptional Project Ownership and UX Execution.
Geethu quickly developed deep domain knowledge and earned the trust to independently lead a critical banking redesign at Lloyds Banking Group. Known for cutting through complex briefs with data-led decisions and confident stakeholder collaboration, she brings intellectual curiosity and a willingness to challenge assumptions where it counts. She thrives in regulated, high-pressure environments and consistently delivers visible, meaningful impact.
Strategic UX Thinking and Process Improvement.
Geethu consistently improved the usability of multiple products through user-centred design, thoughtful inquiry, and a genuine commitment to continuous learning. She brings rigour to every stage of the process — from research and iteration to cross-team collaboration — always keeping the focus on what makes experiences better for real people. As deliberate about refining how she works as what she ships, she is a reliable, growth-oriented presence in any design team.
